Kraft Mac and Cheese Crackers

While watching cartoons the other day a commercial came on for Kraft Macaroni Cheese Crackers. The mom hands a child a new snack (Mac and Cheese Crackers), the cheesiest. The child takes a bite and and a gush of cheese lifts the child up out of their seat into the air. Several more kids try it and more gushes of cheese.
Later that day when Tom gets home Aiden says,

"Dad, I really want to try those Mac and Cheese Crackers but they look dangerous."

I think Kraft missed their target market.